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March 31, 2016

Ilbon? The Hallyu say!

Here’s some old news that is new – and surprising – to me. Japanese megacorporation SoftBank added DramaFever to its lengthy acquisitions roster in 2014. If DF’s Korean-American co-founders noted the inconsistency (not to mention irony) of handing over the promotion of Hallyu to a Japanese company, they didn’t let it get in the way of their $100 million payday. Revenue dropped after the sale, and 16 months later, SoftBank passed DramaFever on to Warner Brothers at a loss.

The flag of Japan, with the white viki logo across the red circle in the centerBut wait – there’s more. Before it acquired Soompi last year, Viki had itself been acquired by Rakuten (also a Japanese company). So for awhile there, DramaFever, Viki and Soompi were all Japanese-owned!
UPDATE: Four days after posting this article, I received a proposal from “the largest adnetwork group in Japan” to place advertising on mihansa.net. I declined. Clearly KDrama has become a major moneymaker, and if that’s a mark of its quality and worldwide popularity, I congratulate Korea.

However, this site is about a personal journey of cultural exploration and discovery, which has broadened my perspective on many things, and helped me become more conscious of the influence of my own culture. I love exploring and researching things Korean, and writing about them.

It would be great if the blog produced income so I could spend more time on that, but I have yet to encounter a form of “monetization” (a word I hate) that I feel comfortable with. My posts are my sincere and candid perspective on the things I am writing about. I’m sure I get things wrong sometimes, but you never have to worry that I am pushing anyone’s agenda but my own.

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